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The Story Arcade opens on Saturday 19th July. Level up your imagination! Click here to find out more.

About Us

Alice's Day

Join us on Saturday 5 July 2025 for a frabjous day of delight!

Saturday 5 July marks our annual Alice’s Day festival, when Oxford transforms into a Wonderland for all to enjoy! The theme for 2025 is Quests and Adventures. Our partners across the city are offering an exciting programme of family-friendly events including storytelling, trails, games, crafts, talks and tours, mostly free and suitable for all ages. There is plenty to enjoy at The Story Museum too with half price entry to our immersive galleries, face painting, storytelling and the world premiere of Snarks and Riddles!....

ALICE'S DAY 2025 - PROGRAMME

Download the programme here and see below for more details on each and every wonderful event taking place!

Alice in Wonderland themed niche

The Story Museum

10:00-17:30 Half Price entry to The Story Museum Galleries and Small Worlds
Advance booking
essential.

The Story Museum will be offering half price entry to visit its interactive galleries and an opportunity to go on your own adventure in Snarks and Riddles – the boardgame! Designed by The Story Museum’s young Story Curators, visitors will find themselves immersed in a beautifully designed, life-size adventure game inspired by the story worlds of Lewis Carroll. And don’t miss the chance to book a place at The Story Museum’s giant Wonderland Afternoon Tea, taking place in the Museum’s Magic Common Room. Indulge in delicious cakes, sandwiches and savouries freshly made by the café team.

Snarks and Riddles

Snarks and Riddles!

Where: The Story Museum
When: 11:00-16:00
Tickets: FREE with entry to Galleries

Get ready for brillig beasts and games galore! Set out on a quest with our Snarks and Riddles game, an immersive installation inspired by the imaginary worlds of Lewis Carroll. Enter a giant games board and adventure through the mini worlds of Wonderland, Snark Island, the Tulgey Woods and The Looking Glass Garden – along the way you will answer riddles, solve puzzles, meet curious creatures, seek advice from a caterpillar and much more!

Snarks and Riddles was conceived and designed by Story Curators, a team of budding designers age 11-16 working with The Story Museum to develop skills in immersive exhibitions.

Wonderland Crafts

Wonderland Crafts

Where: The Story Museum
When: 11:00-16:00
Tickets: FREE with entry to Galleries

Drop in and make your own magical wonderland characters.

Aice Anniversary Trail

Alice Anniversary Trail

Where: The Story Museum
When: 11:00-17:30
Tickets: FREE with entry to Galleries

We’re celebrating the 160th anniversary of Alice’s Adventures in Wonderland with a special trail in the Enchanted Library in partnership with Macmillan Children's Books, the first publishers of Alice, written by Lewis Carroll, back in 1865! Don’t forget to pick up a trail sheet in the Ticket Office before you tumble down the rabbit hole!

Wonderland Tea 2

Wonderland Tea

Where: The Magic Common Room at The Story Museum
When: 13:30-14:30, 15:00-16:00 & 16:30-17:30
Tickets: £22.95 per adult/£12.95 per child. Advance booking essential (booking closes on 2 July). To book your place, email our Café team. SOLD OUT

Enjoy a luxury Wonderland-themed tea in our beautiful Magic Common Room.

Our Alice-inspired Wonderland teas are available for pre-booking. Guests enjoy a delicious menu of sandwiches and cakes. Dressing up is encouraged! Tickets cost £22.95 per adult/£12.95 per child. Feeling fancy? Add a mini bottle of prosecco for an additional £7. To book your place, email our Café team.

Children with decorated faces

Wonderland Face Painting

Where: The Story Museum Courtyard
When: 14:00-16:00 (queue closes at 15:30)
Tickets: FREE drop-in

Get in the Wonderland mood with our free face painting - just drop into our beautiful courtyard and we'll do the rest! Please note the queue will close at 15:30.

Magic lantern

Magic Lantern Talk

Where: Christ Church (meet at The Story Museum)
When: 10:00-10:30 (arrive at museum 09:45), 11:00-11:30 (arrive at museum 10:45), 12:00-12:30 (arrive at museum 11:45), 13:00-13:30 (arrive at museum 12:45), 14:00-14:30 (arrive at museum 13:45), 15:00-15:30 (arrive at museum 14:45)
Tickets: £5 per person. Advance booking essential. Book here. SOLD OUT

A very special event in the Dodgson Room with specialist, Philip Roberts introducing the Magic Lantern, a 19th century storytelling device used by travelling entertainers. The event will include a performance of Lewis Carroll slides recently acquired by Christ Church Library. Not to be missed! Please meet at The Story Museum 15 minutes before your event start time. Groups will be accompanied to Christ Church. Advance booking is essential.

Masters Garden

Learn to Play Croquet

Where: Christ Church (meet at The Story Museum)
When: 14:00-14:30 (arrive at museum 13:45), 14:45-15:15 (arrive at museum 14:30) & 15:30-16:00 (arrive at museum 15:15)
Tickets: £3 per person. Advance booking essential. Book here. SOLD OUT

A rare opportunity to learn croquet with Eynsham Croquet Club in the beautiful setting of the Masters' Garden at Christ Church, a setting that remains unchanged since Lewis Carroll’s time. In partnership with the Oxford Children's Book Group. Advance booking is essential. £3 per person. Please arrive promptly at The Story Museum ticket office where you will be taken to Christ Church.

Image credit: By permission of the Governing Body, Christ Church, Oxford

Playing cards

Around Town: Wonderland with The Story Museum

Where: Around Town
When: 12:30-16:45
Tickets: FREE

Curious Company return to Alice's Day this year with wonderland characters galore, including their hilarious human pack of cards and, if you’re brave enough, why not join the Queen of Hearts for a game of croquet – but be careful – she’s a terrible loser…

Approximate timings:
12:30-13:15: The Story Museum Courtyard - Seek advice from the Caterpillar - Who are You? The ultimate quest!
12:30-13:15: Around town - Look out for Alice, The White Rabbit and cards.
14:00-14:45: Around town - Look out for Alice, The White Rabbit and cards.
16:00-16:45: Around town - Get to your places! We dare you to join the Red Queen Croquet procession.

MOX hands on history

Hands-on History! Alice's Day Edition

Where: Museum of Oxford
When: 11:00-14:00
Tickets: FREE drop-in

Come and have a go at handling some of the Museum of Oxford's objects at our Alice’s Day, special edition of hands-on history drop-in session! MOX's volunteers will help you to touch, feel and handle objects ranging from teapots to bugles. You’ll also get to learn about the stories behind the objects and how they connect to Alice’s story.

Find the hands-on history station in Gallery One of the Museum of Oxford: Hands-on history! Alice's Day Edition - Museum of Oxford

MOX storytelling

Storytelling in the African-Caribbean Oral Tradition with Jane Grell

Where: Museum of Oxford
When: 11:00-12:00 & 13:00-14:00
Tickets: £3 per person. Book online or at the Museum Shop.

Celebrate Alice's Day at the Museum of Oxford with a storytelling session you won't forget! This highly interactive storytelling session contains powerful, magical and scary main characters. How will the story end? You decide! Led by Jane Grell, this interactive storytelling session will consist of songs, rhythm games, poetry and story in the African-Caribbean Oral Tradition.

There are two 60-minute sessions. The morning session, 11:00-12:00, is suitable for ages 3-6. The afternoon session, 13:00-14:00, is suitable for ages 7-11. Tickets cost £3 and can be purchased online via Eventbrite (booking fee applies) or at the Museum Shop.

History of Science Museum

Alice's Wonderland Adventures

Where: History of Science Museum
When: 13:00-15:00
Tickets: FREE drop-in

Help Alice find the White Rabbit in a fun gallery-based game. Get the answer right at each museum object to move your figure on the board game and unlock the next question. Answering all the questions leads to finding the white rabbit and a sticker! Also, pick up a paper Alice trail and discover more objects in the Museum linked to Alice’s story.
Suitable for ages 6+.
Alice's Day 2025 | History of Science Museum

The Old Sheep Quest

The Old Sheep Quest

Where: Alice's Shop (Quest starts outside The Independent Café, on the corner of St Aldate’s and Clarks Row — just across from Alice’s Shop!)
When: 10:30-17:00
Tickets: FREE

Alice’s Shop has a new proprietor this year, and to celebrate, the “Old Sheep” is hosting a whimsical, family-friendly craft and adventure extravaganza on Alice’s Day! Join us for The Old Sheep Quest — answer Wonderland-themed questions and collect stamps on your Alice’s Shop Passport! Test how “Wonderland” you really are, and earn a prize by collecting all the stamps. Enjoy crafts and activities for all ages, and once you’ve completed your quest, why not step inside to discover the wonderful surprises waiting on the shelves of this charming little shop?

The event is held in partnership with The Independent Café, who will also be offering special Wonderland-themed drinks on the day — the perfect treat to top off your adventure!

Lucy Walters

Alice's Day at The Weston

Where: The Weston Library
When: 11:00-15:00
Tickets: FREE drop-in

Adventure into Wonderland with Oxford’s annual celebration of all things Alice. The Weston Library will be hosting storytelling from Lucy Walters, as well as creative crafts and our famous flamingo croquet! Watch this space for activity timings. Craft activities are most suitable for children aged 4–11, but all are welcome. This event is free, with no booking required – just drop in.
Alice's Day at the Weston | Visit the Bodleian Libraries

Image credit: Ian Wallman/Bodleian Libraries

Alice ox

Lewis Carroll Society Talk in partnership with the Bodleian Library: Looking for Alice

Where: The Weston Library
When: 10:45
Tickets: FREE

Looking for Alice
With LCS trustee Mark Davies and Caroline Ritson
LCS trustee Mark Davies will chat to Caroline Ritson, who painted the ‘Looking for Alice’ Sobell House Hospice ox acquired by the Society last September, then gifted to the city. Mark’s quest will be to discover her motivation and inspirations, and yours will be the adventure of looking for ‘Looking for Alice’ in Oxford’s Westgate Shopping Centre later today!
Alice's Day lectures | Visit the Bodleian Libraries

Lewis carroll

Lewis Carroll Society Talk in partnership with the Bodleian Library: Pictures and Conversations

Where: The Weston Library
When: 11:30
Tickets: FREE

Pictures and Conversations: exploring the Jon A. Lindseth Lewis Carroll Collection at Christ Church
With William Hale, Senior Rare Books Librarian, and Tom Duckham, Charles Dodgson Project Archivist
William Hale, Senior Rare Books Librarian, and Tom Duckham, Charles Dodgson Project Archivist, will discuss the acquisition and contents of the Jon A. Lindseth Lewis Carroll Collection which was donated to Christ Church last year. It includes manuscripts, letters, rare editions, and photographs, and provides a unique way to explore Carroll’s life, work, impact and enduring legacy.
Alice's Day lectures | Visit the Bodleian Libraries

Alice Gramophone

Lewis Carroll Society Talk in partnership with the Bodleian Library: Alice and the Gramophone Discovery

Where: The Weston Library
When: 12:15
Tickets: FREE

Alice and the Gramophone Discovery
With LCS member Joe Cheal

LCS member Joe Cheal will embark on a multilayer quest to explore the writing style of Lewis Carroll’s dreamy Wonderland books. Joe is the author of 'Alice and the Gramophone Discovery', a new adventure in which Alice playfully finds herself in a strange, and yet familiar, world. He will be drawing on Carroll’s stories to describe his own quest to produce an original escapade for an adventurous Alice.
Alice's Day lectures | Visit the Bodleian Libraries

Alice Tea party

Lewis Carroll Society Members' Social Get-together

Where: The Independent Cafe, 85-87 St Aldate's
When: 16:15
Tickets: FREE

A chance to chat to members of the Lewis Carroll Society about different aspects of the life and works of Lewis Carroll and the appeal of the Alice books, and to learn more about the activities of the Society, which was founded in 1969. After all, 'What is the use of Alice's Day without pastries and conversations?'

Alices Day Teatime Hatter Hare

Alice's Day at The Botanic Gardens: Tea Time with Hatter & Hare

Where: Oxford Botanic Garden
When: 10:30, 12:30 & 14:30
Tickets: Book here
Family ticket (2 adults + up to 2 children) - £24
Adult (1 adult + up to 2 children) - £14
Additional under 16s - £7
Under-3s go free

Join us for Alice's Day when our Lower Garden will be transformed into a magical Wonderland.

The Mad Hatter’s hat is polished, the March Hare’s ears are twitching, and something wonderfully whimsical is brewing in the Gardens once more…

This Alice’s Day, WhatNot Theatre invites you to a brand-new twist on a Wonderland adventure. Join our delightfully unpredictable duo as they whirl back into the Oxford Botanic Garden with another topsy-turvy tea party packed with playful antics, costume chaos, and peculiar storytelling.

Tumble down the Rabbit hole into a world where time runs sideways, riddles make sense (sort of), and teacups are never quite empty. Along the way, encounter familiar faces: a grinning Cheshire Cat, a flustered White Rabbit, a contemplative Caterpillar, and a random Lobster.

With unexpected twists, spontaneous seat-swapping, and interactive hilarity, this open-air performance promises frolicsome fun for curious minds of all ages. Bring your picnic blanket, an umbrella, and a jam sandwich or two; Hatter is quite partial!

Tea Time with Hatter & Hare is a relaxed, inclusive family performance where the audience becomes part of the tale. Just beware... the Queen of Hearts. Your ticket for the event includes entry to the Garden all day so you can arrive before the performance for which you are booked and stay as long as you like afterwards. We are open as normal from 10:00 until close.

In addition to our theatre performances, enjoy the following activities, free with your entry ticket:
Alice's Adventures
Discover some of the plants (and animals) from Lewis Carroll's famous stories with this self-guided trail. Pick up a copy at the Welcome Centre.
Alice's Quests
Explore the glasshouses in search of animals from Alice in Wonderland with this self-guided trail. Pick up a copy at the Welcome Centre.
Through the Looking Glass
Share your best Cheshire Cat grin with our Wonderland selfie frame.

Sunday 6 July

Christ Church Meadow

Alice's Christ Church Meadow Walk with Oxford Water Walks

Where: Christ Church Meadow
When:
11:00 - Book in advance
14:00 - Book in advance
Tickets: £10 per person.

An Alice’s Day extra: a leisurely walk around beautiful Christ Church Meadow with expert local historian Mark Davies (a trustee of the Lewis Carroll Society and author of 'Alice in Waterland'). The circular route will follow waterside paths familiar to the real Alice (daughter of the Dean of Christ Church) and Lewis Carroll, who taught and lived all his adult life at the college. Based partly on his own research, Mark will highlight in particular the all-important role of the River Thames in the creation of 'Alice's Adventures in Wonderland' and 'Through the Looking-Glass'.

With reference to the wider historical and geographical context, as well as other classics of fantasy fiction, the tour will also reveal real Oxford people as the inspiration for some of the characters, and places and events which shaped some episodes in both books. The walk does NOT include entrance to the college of Christ Church itself.
Please note that as this walk is designed primarily for adults and older children there is no charge for primary-age children. Wheelchair users are welcome with prior notice. This is a ticketed event: cost per person is £10.
Oxford Water Walks

SATURDAY 5 JULY
ACTIVITY
LOCATION
10:00-17:30
Half price entry to The Story Museum
The Story Museum
10:00-10:30
Magic Lantern Talk
Dodgson Room, Christ Church
10:30
Tea Time with Hatter & Hare
Oxford Botanic Garden
10:30-17:00
The Old Sheep Quest
Alice's Shop
10:45
Lewis Carroll Society Talk: Looking for Alice
The Weston Library
11:00-11:30
Magic Lantern Talk
Dodgson Room, Christ Church
11:00-12:00
Storytelling in the African-Caribbean Oral Tradition
Museum of Oxford
11:00-14:00
Hands-on History! Alice's Day Edition
Museum of Oxford
11:00-15:00
Alice's Day at the Weston
The Weston Library
11:00-16:00
Snarks and Riddles!
The Story Museum
11:00-16:00
Wonderland Crafts
The Story Museum
11:30
Lewis Carroll Society Talk: Pictures and Conversations
Weston Library
12:00-12:30
Magic Lantern Talk
Dodgson Room, Christ Church
12:15
Lewis Carroll Society Talk: Alice and the Gramophone Discovery
Weston Library
12:30
Tea Time with Hatter & Hare
Oxford Botanic Garden
12:30-13:15
Wonderland Characters: Seek advice from the Caterpillar
The Story Museum Courtyard
12:30-13.15
Wonderland Characters: Alice, the White Rabbit and cards
Around town
13:00-13:30
Magic Lantern Talk
Dodgson Room, Christ Church
13:00-14:00
Storytelling in the African-Caribbean Oral Tradition
Museum of Oxford
13:30-14:30
Wonderland Tea
The Story Museum
13:00-15:00
Alice's Wonderland Adventures
History of Science Museum
14:00-14:30
Magic Lantern Talk
Dodgson Room, Christ Church
14:00-14:30
Learn to play Croquet
Masters' Garden, Christ Church
14:00-14:45
Wonderland Characters: Alice, the White Rabbit and cards
Around town
14:00-16:00
Wonderland Face Painting
The Story Museum
14:30
Tea Time with Hatter & Hare
Oxford Botanic Garden
14:45-15:15
Learn to play Croquet
Masters' Garden, Christ Church
15:00-15:30
Magic Lantern Talk
Dodgson Room, Christ Church
15:00-16.00
Wonderland Tea
The Story Museum
15:30-16:00
Learn to play Croquet
Masters' Garden, Christ Church
16:00-16:45
Wonderland Characters: Red Queen Croquet procession
Around town
16:15
Lewis Carroll Society Members' Get-together
The Independent Café
16:30-17:30
Wonderland Tea
The Story Museum
SUNDAY 6 JULY
ACTIVITY
LOCATION
11:00
Alice's Christ Church Meadow Walk
Christ Church Meadow
14:00
Alice's Christ Church Meadow Walk
Christ Church Meadow

Download the Programme

Summary At A Glance programme

Download PDF

How it all began

One golden afternoon on 4 July 1862, Charles Dodgson, an Oxford don, took the 10-year-old Alice Liddell and her sisters on a boating picnic up the River Thames from Folly Bridge in Oxford. To amuse the children he told them a story about a little girl, sitting bored by a riverbank, who finds herself tumbling down a rabbit hole into a topsy-turvy world called Wonderland.

The story so delighted Alice that she begged him to write it down – the result was the 1864 handwritten manuscript Alice’s Adventures Under Ground. This original manuscript, which was prepared as a gift for Alice Liddell, is now in the British Library and is available to view on their website. The following year the manuscript was published as Alice’s Adventures in Wonderland under the pen name Lewis Carroll, with illustrations by Sir John Tenniel. A sequel, Through the Looking-Glass, was published in 1871.

Alice’s Day commemorates an important moment for children’s literature and for Oxford. Alice became one of the most popular, most widely quoted and most widely translated children’s book ever written, with editions even in Esperanto and shorthand. It marked the birth of modern children’s literature. After Alice, children’s books became less stuffy and more entertaining. Oxford became a world centre of children’s stories and inspirational home to many authors and illustrators including Kenneth Grahame, CS Lewis, JRR Tolkien and Philip Pullman.

ALICE DAY PIC 004
Museum of Oxford logo
History of science museum logo col
Bod logo
Mark Davies logo
Lewiscarroll copy
Aliceshop
OCBG
Christ Church Shield
Eynsham Croquet Club logo final
The Independent Cafe
OBG transparent full colour

Or hop on a bus to dive down the rabbit hole

For local bus information visit the Oxford Bus Company journey planner or use the Park & Ride service

Child driving toy bus