The Story Museum has launched its 1001 Stories Quest. Click here to find out how you can help us reach our happy ever after...

Our vision

Image: Small boy stands by a door, which reads: 'Walk right in and clap if you believe in fairies.'

The Story Museum highlights the human need for stories and celebrates the many ways that people benefit from engaging with great stories and creating stories of their own.

Our vision is to enrich lives, especially young lives, through story.

Our mission is to achieve this by developing a most unusual museum that collects and shares great ways of engaging with great stories.

Our guiding principles inform all the work that we do:

  • ‘Start from the story: create integrity with the best source material
  • Go Universal: focus on stories that resonate with people of different ages,
    backgrounds and varying levels of prior knowledge
  • Handpick or hand make treasures: gather, borrow from other heritage
    collections or commission from artists
  • Seriously play: visitors, particularly children, engage more deeply, learn
    more readily, when they’re having fun
  • Add layers and connections: to suit different abilities, ages and types of
    learner, leave space for visitors to add their own layers
  • Go hi-touch, low tech: focus on enjoyable interactions between people, use
    technology to enhance not overwhelm
  • Create spaces that are full of wit and wonder, contrasts and challenge
  • Open doors: start a conversation that continues on the bus, prompt a revisit
    of a once-loved film or Google search a newly discovered author.’

We seek to reflect our organisational values throughout our work by

  • Always learning & growing
  • Being seriously playful
  • Offering a warm welcome and a satisfied goodbye
  • Being brave & resourceful

Read why stories matter

“We don’t need lists of rights and wrongs, tables of do’s and don’ts: we need books, time, and silence. Thou shalt not is soon forgotten, but ‘Once upon a time’ lasts forever.”
From Philip Pullman’s Carnegie Medal acceptance speech 1996